Info

Item author
christian.zander
Photo author
christian.zander

Packaging


Context of the observation

The packaging this shop is using is really simple. It is a orange plastick bag with the
adress and telephone-number of the shop, written in chinese letter on it. They are using four different sizes of it. The only hint of the content is an atached label which shows the kind of tea inside (but this is just used if you buy two different kind of teas). There is no more information which belongs to the tea. The shop uses this packaging for every tea. The customer can choose between around 60 different kinds of tea with a price range from 30 NT up to 4000 NT for 600 gramm.

Location

No.193, Sec 2, Chongqing N. Rd., Taipei
Taiwan

 

1 Interpretation

There are advantages and disadvantages about using such a packaging. If there is a bigger collection of tea it is difficult to identify a single tea. On the other hand the taste and the surface of the tea in itself are in the foreground. The durability is restricted because no vacuum is used.

christian.zander
04 Jun 2012

3 Questions & 0 Responses

Why is there no communication about the different qualities of each tea?

christian.zander
04 Jun 2012

How to transport quality to the customer?

christian.zander
04 Jun 2012

Why is there only such few informations printed on the bag?

christian.zander
04 Jun 2012